Sanxiong Aurora: Forced LED lighting to be quickly introduced into the market
[Source: "High-tech LED-lighting market" October issue Xiong Yuheng]
“The research project will last for 3 months and the survey will be distributed in 34 regions across the country, including 1,120 retail buildings, covering eight typical retail buildings such as department stores, large supermarkets, general supermarkets and convenience stores.†Recently, Sanxiong Aurora combined with the University of Cambridge Architecture and Urban Research Center and the School of Architecture of Tsinghua University initiated the first domestic energy-saving research project for retail commercial buildings.
This is a symbolic event for Sanxiong Aurora as a traditional lighting company to fully enter the LED business field. In accordance with the “Guiding Opinions of the “Twelfth Five-Year Plan†to Promote the Development of the Retail Industry†issued by the Ministry of Commerce, it is clearly stated that “it is necessary to focus on supporting retail commercial enterprises to implement energy-saving renovation work on lighting systems.†Lighting industry insiders generally believe that retail commercial enterprise lighting systems The energy-saving transformation will bring huge market opportunities for LED lighting.
“The energy consumption of China's retail buildings is very amazing. If we can transform the existing energy consumption through energy-saving lamps or LEDs, it will save the merchants a lot of costs.†Zhang Yutao, general manager of Sanxiong Aurora, said that the company is on retail construction. The energy-saving lighting market is well prepared.
As one of the representatives of traditional lighting transformation LED, Sanxiong Aurora established the LED project department in 2003 to carry out research and development and production of related LED lighting products. Data show that in 2011, Sanxiong Aurora's total sales have exceeded 2 billion yuan, of which LED sales accounted for more than 10% of total revenue.
When the "High-tech LED" reporter made a special trip to visit the Sanxiong Aurora Panyu headquarters, the wide variety of LED lighting products in the product showroom was dazzling. Zhang Yutao, general manager of Sanxiong Aurora, revealed that the company has formed a complete series of LED lighting products, and is gradually relying on ready-made channel terminals to expand the LED business.
"High-tech LED reporter": It can be said that the first time LED officially entered the eyes of the people is the 2008 Beijing Olympic Games. And Sanxiong Aurora pays attention to LED, but it started in 2003. At that time, it was mainly based on what consideration?
Zhang Yutao: Many advantages of LED, especially green energy saving, are unmatched by traditional lighting. This also means that LED replacement of traditional lighting is bound to become a future trend. Compared with traditional lighting, LED lighting has greater market potential in the future.
Sanxiong Aurora established our LED project department as early as 2003, and set up a professional team and special funds to make technical reserves for LED products. After ten years of precipitation, Sanxiong Aurora LED lighting products cover almost all areas of lighting, with advanced technology and quality control system, the brand influence of Sanxiong Aurora LED lighting products has also begun to emerge.
In 2008, Sanxiong Aurora provided LED lighting products for several Beijing Olympic venues. In 2010, the first four exhibition halls of the Shanghai World Expo were also used by Sanxiong Aurora LED lighting products.
"High-tech LED reporter": Traditional lighting transformation LED, there will be some trade-offs, there is no doubt that the traditional lighting business will have a certain impact in the short term. How does Sanxiong Aurora see and deal with this impact?
Zhang Yutao: After 21 years of steady growth, Sanxiong Aurora has formed a relatively complete channel network, technology system, customer group and brand influence. Therefore, these are the great advantages that Sanxiong Aurora can fully play when it is transforming into LEDs.
However, corporate development must conform to the current situation and cannot rest on its laurels. The most important thing is to constantly grasp the market changes, adjust the company's strategy in a timely manner, and have a deep understanding and understanding of products and markets. Only in this way can we achieve long-term development of the company.
I believe that the current LED lighting products have been widely promoted, and the products, technologies and costs have become closer to the critical point of market demand. With the gradual standardization of national LED lighting standards, the environmental foundation of the industry has also been Continuous improvement.
Accurately grasping the core demand of LED lighting products in the market is conducive to the traditional lighting enterprises to cope with the market impact during the industrial transition period. Therefore, in the view of Sanxiong Aurora, this kind of shock brings more market opportunities in the future.
“The research project will last for 3 months and the survey will be distributed in 34 regions across the country, including 1,120 retail buildings, covering eight typical retail buildings such as department stores, large supermarkets, general supermarkets and convenience stores.†Recently, Sanxiong Aurora combined with the University of Cambridge Architecture and Urban Research Center and the School of Architecture of Tsinghua University initiated the first domestic energy-saving research project for retail commercial buildings.
This is a symbolic event for Sanxiong Aurora as a traditional lighting company to fully enter the LED business field. In accordance with the “Guiding Opinions of the “Twelfth Five-Year Plan†to Promote the Development of the Retail Industry†issued by the Ministry of Commerce, it is clearly stated that “it is necessary to focus on supporting retail commercial enterprises to implement energy-saving renovation work on lighting systems.†Lighting industry insiders generally believe that retail commercial enterprise lighting systems The energy-saving transformation will bring huge market opportunities for LED lighting.
“The energy consumption of China's retail buildings is very amazing. If we can transform the existing energy consumption through energy-saving lamps or LEDs, it will save the merchants a lot of costs.†Zhang Yutao, general manager of Sanxiong Aurora, said that the company is on retail construction. The energy-saving lighting market is well prepared.
As one of the representatives of traditional lighting transformation LED, Sanxiong Aurora established the LED project department in 2003 to carry out research and development and production of related LED lighting products. Data show that in 2011, Sanxiong Aurora's total sales have exceeded 2 billion yuan, of which LED sales accounted for more than 10% of total revenue.
When the "High-tech LED" reporter made a special trip to visit the Sanxiong Aurora Panyu headquarters, the wide variety of LED lighting products in the product showroom was dazzling. Zhang Yutao, general manager of Sanxiong Aurora, revealed that the company has formed a complete series of LED lighting products, and is gradually relying on ready-made channel terminals to expand the LED business.
"High-tech LED reporter": It can be said that the first time LED officially entered the eyes of the people is the 2008 Beijing Olympic Games. And Sanxiong Aurora pays attention to LED, but it started in 2003. At that time, it was mainly based on what consideration?
Zhang Yutao: Many advantages of LED, especially green energy saving, are unmatched by traditional lighting. This also means that LED replacement of traditional lighting is bound to become a future trend. Compared with traditional lighting, LED lighting has greater market potential in the future.
Sanxiong Aurora established our LED project department as early as 2003, and set up a professional team and special funds to make technical reserves for LED products. After ten years of precipitation, Sanxiong Aurora LED lighting products cover almost all areas of lighting, with advanced technology and quality control system, the brand influence of Sanxiong Aurora LED lighting products has also begun to emerge.
In 2008, Sanxiong Aurora provided LED lighting products for several Beijing Olympic venues. In 2010, the first four exhibition halls of the Shanghai World Expo were also used by Sanxiong Aurora LED lighting products.
"High-tech LED reporter": Traditional lighting transformation LED, there will be some trade-offs, there is no doubt that the traditional lighting business will have a certain impact in the short term. How does Sanxiong Aurora see and deal with this impact?
Zhang Yutao: After 21 years of steady growth, Sanxiong Aurora has formed a relatively complete channel network, technology system, customer group and brand influence. Therefore, these are the great advantages that Sanxiong Aurora can fully play when it is transforming into LEDs.
However, corporate development must conform to the current situation and cannot rest on its laurels. The most important thing is to constantly grasp the market changes, adjust the company's strategy in a timely manner, and have a deep understanding and understanding of products and markets. Only in this way can we achieve long-term development of the company.
I believe that the current LED lighting products have been widely promoted, and the products, technologies and costs have become closer to the critical point of market demand. With the gradual standardization of national LED lighting standards, the environmental foundation of the industry has also been Continuous improvement.
Accurately grasping the core demand of LED lighting products in the market is conducive to the traditional lighting enterprises to cope with the market impact during the industrial transition period. Therefore, in the view of Sanxiong Aurora, this kind of shock brings more market opportunities in the future.
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