The air-conditioning industry has reached the integration "window" period

China's household electrical appliance companies are doing things in a contrarian direction and continue to maintain growth in their performance. Gree, which specializes in air conditioning, has exceeded its expectations in the first three quarters of this year, achieving a total operating revenue of 77.16 billion yuan, a year-on-year increase of 20.43%, and a net profit of 5.33 billion yuan, a year-on-year increase of 41.34%. Qingdao Haier, with its home appliance brand advantage, achieved steady growth in operating income and net profit in the first three quarters. In the first three quarters, the company's operating income was 60.6 billion yuan, and its net profit was 2.762 billion yuan, up 6.37% and 21.52% respectively year-on-year. The data shows that in the context of the bad market environment, Chinese household electrical appliance companies still maintain strong competition. This is in stark contrast to the poor performance of Japanese home appliance companies.

However, Chinese companies must not be complacent at this time. The most important thing to do at this time is to learn from them. A US columnist who concluded that the once-dominated type of technology companies declined was mainly because these companies “refuse to change themselves — to give up existing sales to embrace the next generation of products and services.” There are also domestic scholars who believe that "Sharp's decline is 'technology is not a panacea.' A good example. Japan's Sharp's flat-panel display line-generation technology is the world's first, but now can not be happy, this shows that only pay attention to technology is not of."

The problems encountered by foreign-funded enterprises, China's air-conditioning companies can not avoid. How to maintain the vigor of the company's sustained development has become an important issue for China's air-conditioning companies. The key point is also constant innovation. Of course, such innovation cannot be limited to products only. It is necessary to make breakthroughs in the innovation of marketing models and highlight innovations in service. Therefore, holding on to the idea of ​​holding on to the current competitive situation and continuing to adhere to the rules, the situation of today's Japanese companies may be our reality for tomorrow.

In the cold year of air-conditioning that was past, the industry has witnessed a significant pullback after years of continuous growth. Not only does sales have a certain degree of decline, but the key is that the industry is seriously depressed. The reason is that there is a traction effect of the economic downturn, but also driven by the industry's own development law; there are companies to take the initiative to carry out repairs and adjustments, but also wait for the channel structure to wait and see; there is insufficient preparation for the introduction of energy-saving policies, there are many policy responses The marginal effect. Complex environment and sluggish market are another opportunity for industry consolidation.

The upgrade transformation has always been the development strategy of China's air-conditioning industry. From the start of the domestic air-conditioning industry to becoming a global manufacturing base, China's air-conditioning companies have undergone several reshuffling integrations. As a result, the industry will have a leaping development after each integration. Although history will not be repeated, the overall strength of China's air-conditioning industry ranks among the top in the world. It is an undeniable fact.